The pioneer of holistic beauty and inspired by the ancient art of Ayurveda, the healing wisdom of India, combined with modern innovation that fits seamlessly into your life. Natural hair products are designed with environmental leadership and responsibility. Aveda boasts a renowned range of high-performance and sustainably sourced, plant-powered products that are vegan and cruelty-free and feature eco-friendly, recyclable packaging. Founded by Horst Rechelbacher in 1978, each formula is brimming with soothing extracts and oils to work wonders not only on your hair but also on your mind.
Aveda Natural Haircare
Holistic beauty for hair, skin and body.
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VEGAN |
Every product is free of animal-derived ingredients. We have been opposed to animal testing since 1978. |
| GREEN CHEMISTRY |
We design high-performance products with natural chemistry that helps reduce or eliminate waste and focuses on human health and the environment. |
| AROMA |
The finishing touch of every Aveda product is a naturally derived* plant and flower essence created by perfumers in our aroma lab. |
| OUR PRODUCTS ARE FREE FROM |
Animal derived ingredients, phthalates, parabens, mineral oil, petrolatum, formaldehyde & donors, paraffin, synthetic fragrance, microcrystalline wax, coal tar, triclosan and triclocarban |
